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o Dictionnaire des mots particuliers. o Etude du personnage de Santiago. physique, psychologie. volution au cours de l’histoire. o Le Thme de la Lgende Personnelle. 2. Impact Technology Film! Dictionnaire des mots particuliers : Au long du livre Coelho utilise des noms particuliers pour organiser au mieux les ides que donne ce livre.

Nous les avons mis en prambule du rsum pour que ceux qui n’ont pas lu le livre comprennent le rsum. Metkoub : C’est une expression souvent utilise la fin des dialogues signifiants : « c’est crit », en arabe. Langage des signes : C’est un ensemble des messages apports par la nature ceux qui accomplissent leur Lgende Personnelle. Table d’Emeraude : C’est un petit et simple schma expliquant toute l’me du Monde. Lgende Personnelle : C’est le but, la mission essentielle que chaque homme doit accomplir dans sa vie. Pierre Philosophale : Partie solide du Grand Œuvre qui permet de transformer tous mtaux en or.

me du Monde : C’est toute l’histoire du Monde. Ourim et Toumin : Ce sont des pierres respectivement blanche et noire qui ont le pouvoir de prdire l’avenir( oui/non) Grand Œuvre : C’est tout le savoir de l’me du Monde dont la pierre Philosophale et de l’Elixir de Jeunesse. Alchimiste : C’est une personne qui a parcourut et accompli sa Lgende Personnelle et qui a dcouvert tout le savoir. Guerriers de la Lumire :Ce sont des personnes qui parcourent leur Lgende personnelle( c’est aussi le titre d’un autre livre de Paulo Coelho ) Santiago tait un jeune berger andalou. Japan Invaded! Venu dans une ville pour vendre sa laine, il dcouvrit une belle fille dont il tomba amoureux. Impact Of Music Technology Film Essay! Devant attendre quelques temps en ville, Santiago lisait sur un banc prs d’une place.

Un vieillard, aux manires bizarres, entama la conversation avec lui. Age Care! Santiago, pouss par l’enthousiasme du vieil homme lui dit qu’aprs avoir eu deux fois le mme rve, il pensait qu’un trsor se trouvait au pied des Pyramides. Technology Essay! Cette ide avait t confirme par une voyante dont Santiago avait parl de ses rves. Summary! Alors le vieillard lui parla de sa Lgende Personnelle - c’tait ce qu’il voulait faire depuis toujours, son but - et lui expliqua tout ce qu’il avait besoin de savoir pour son voyage ; de petites choses qui lui faisaient apprendre beaucoup. Technology On The! Il lui donna aussi deux pierres, Ourim et Toumim pour l’aider faire ses choix.! C’tait le dbut de l’odysse. Aprs avoir vendu tous ses moutons, Santiago traversa le dtroit de Gibraltar pour se trouver en pays arabe, compltement perdu et dboussol. Impact Of Music! Sans argent, vol par un briguant, Santiago trouva un petit travail dans une boutique de cristaux. Child-Parent Relationship Winter Sundays Essay! Santiago d travailler longtemps mais il put longuement rflchir et discuter avec le marchand de cristaux qui l’employait.

Une fois l’argent rcolt et aprs avoir appris beaucoup de choses importantes, Santiago chercha une caravane partant pour l’Egypte. Impact Technology Industry Essay! Il en trouva une dont il put faire partie. Relationship Winter Sundays By Robert Hayden Essay! Lors du voyage, il sympathisa avec un Anglais. Technology On The Industry Essay! Celui-ci tait la recherche d’une personne nomme l’Alchimiste. Examples! Il recherchait aussi la Pierre Philosophale et l’Elixir de Jeunesse. Of Music On The Film! Ce chercheur dtenait beaucoup de livres essayant de dcrypter l’Ame du Monde. Outlet! La Table d’Emeraude tait inscrite sur une page de l’un d’eux, mais l’Anglais ne la comprenait pas. Pendant que la caravane avanait rapidement dans le dsert, la guerre entre les clans approchait : il fallait s’abriter dans un oasis car ceux-ci sont neutres.

La caravane y parvint. Essay! Une fois l’intrieur, tous s’y reposrent. Child-Parent In Those! Santiago rencontra une jeune femme dont il tomba beaucoup amoureux et qui s’appelait Fatima .Avec elle, il discuta plusieurs fois sur le rle de la femme et d’autre choses trs importantes . Film Essay! Il avait dcouvert le vritable amour et avait oubli depuis longtemps les filles qu’il avait rencontrs dans les villes. Un soir, marchant dans l’oasis, Santiago rencontra par hasard l’Alchimiste. Age Care! Une fois compris que Santiago tait en train d’accomplir sa Lgende Personnelle, l’Alchimiste l’aida dans sa tche. Impact Of Music Technology On The Film Essay! Tous les deux firent plusieurs expditions dans le dsert. Examples Of Swot! Santiago appris parler son cœur, il compris le Langage des Signes, dcouvrit la Pierre Philosophale, l’Elixir de Jeunesse et la Table d’Emeraude et une fois de plus d’autres choses primordiales. Pendant la dernire partie du voyage, Santiago, pour rester en vie, d se changer en vent et parler avec le dsert, le vent et le soleil.

Une fois au pied des Pyramides, Santiago creusa ,seul , la recherche du trsor. Impact Technology On The Film Industry Essay! Des voleurs passant par l le btire lchement. Albert Camus Views! Mais Santiago avait accompli sa Lgende Personnelle, il est devenu un Alchimiste. Of Music On The Film! Son trsor tait en fait tout ce qu’il a appris lors de son voyage. 4. Examples! Etude du Personnage de Santiago. Peu d’informations sur Santiago nous sont donnes. Impact Of Music Film Industry! Le lecteur connat trs peu de ses particularits physiques. Albert Camus And His Essay! Par contre, nous dtenons plus d’indices sur sa psychologie car elle est importantes . Impact Of Music On The Essay! Mais en gnral, ce rcit n’a presque pas de descriptions de personnages ou d’un paysage important. The Warnock Report 1978 Summary! Cela se traduit simplement par le fait que le lecteur en a pas besoin, mis part quelques exceptions.

Santiago est jeune, il peut encore choisir ce qu’il veut faire de sa vie. Impact Film Industry Essay! Comme tous bons bergers qui se respectent, Santiago dtient un bton et une cape de berger. Child-Parent In Those Sundays By Robert Hayden Essay! Avec les personnes qu’il rencontre, il change ses anciens livres afin d’avoir une lecture varie. Impact Technology! Il a apprit lire car, avant sa vocation, il n’tait pas du tout dsign devenir berger. Santiago voyage toujours de ville en ville afin de vendre la laine de ses moutons. Summary! Il dort la belle toile trs souvent dans d’anciennes ruines. Impact Technology! Il rflchit souvent sur son existence pendant toutes ses journes. And His! Il passe une existence identique celle des voyageurs de son pays :des relations s’installent avec plusieurs filles des villes qu’il frquente pour vendre ses lainages. Of Music Technology Essay! Mais ces relations sont brves et peu intressantes. Albert Camus! Il aime ce qu’il fait :voyager . Impact Of Music Technology On The Film Industry Essay! Son mtier de berger est le seul qui lui permet de visiter sa rgion. Views! C’est ce qui lui fallait exactement . Santiago volue, tout au long du rcit, la mme vitesse que sa Lgende Personnelle.

Nous pensons que cela s’explique car la Lgende Personnelle est trs lie la personne qui elle appartient ( C’est l’histoire du personnage.). Of Music! Ils voluent ensemble pour arriver leur apoge. Tout commence par un rve deux fois vcu. Child-Parent Relationship In Those Winter By Robert Essay! ensuite deux personnes confirmeront ce rve Santiago : -il consulte une voyante qui lui prdit de grandes richesses et qui voit aussi les Pyramides d’Egypte du rve. -le roi rencontr sur la place lui confirmera qu’un trsor est enfouie aux pieds. des Pyramides d’Egypte. Impact Of Music Industry Essay! Il l’encourage vivement partir en qute de son trsor. Arriv en terres africaines, Santiago rencontre le marchand de cristaux qui lui redonne confiance pour continuer ses recherches. The Warnock Report 1978! reprenant sa qute avec de nouvelles forces, Santiago rencontre l’Anglais. Impact Of Music Technology Industry Essay! Celui-ci lui fait comprendre qu’il ne faut pas se focaliser sur des choses trop matrielles et lui fait aussi dcouvrire l ‘Alchimiste.

Dans l’oasis, Fatima lui donne le vritable amour et l’Alchimiste lui apprend parler avec le cœur et comme cela, ils peuvent ensemble surmonter les dangers. La structure du voyage de Santiago est trs simple : a chaque tape, il rencontre un personnage qui va l’aider et qui, lui aussi sera aid par Santiago, ce sont les facteurs. Age Care! Puis, un moment de solitude se passe jusqu’ ce que Santiago retrouve un autre facteur. Impact Of Music On The Industry! Ainsi se droule la plupart de son voyage, dans un schma assez simple. Voyant - Roi - Marchand de cristaux - l’Anglais - Fatima - l’Alchimiste. A chaque facteur que Santiago rencontre, il apprend chaque fois pleins de petites choses qui, toutes ensembles, formeront son trsor, le terme de sa Lgende Personnelle.

Lors de son voyage, il apprends aussi le Langage des Signes qui lui permet de parler avec tous les lments : son cœur, le vent, le dsert, le soleil. Nous avons aussi constat que Santiago, au fil de l’histoire, rencontre des personnages de plus en plus importants, ayant parcourut leur Lgende Personnelle. Examples Of Swot! Cela croissant jusqu’ l’Alchimiste. Of Music Industry Essay! Mais il y une exception : le roi. Albert Camus And His Views! Celui-ci a une grande importance car c’est lui qui poussa vraiment Santiago accomplir sa Lgende Personnelle. Impact Of Music Film! Ensuite, au fil du voyage, les personnages rencontrs apprennent de plus en plus l’me du Monde Santiago. Santiago est souvent solitaire, comme nous le verrons plus bas, c’est indispensable pour accomplir sa lgende personnelle.

Mais il est nanmoins capable de bien s’adapter des personnes diffrentes, un mode de vie diffrent. Camus Essay! Il nous parat aussi intress connatre d’autres gens. Of Music Technology On The Film Industry Essay! D’ailleurs le choix de berger tait tout fait propice. Japan Invaded! Nomade, Santiago voyage de ville en ville, sans aucunes attaches. Impact Technology On The Film! Plusieurs exemples nous montre qu’il a peu de relations durables. Albert And His! Les filles citadines que Santiago rencontre lorsqu’il vend sa laine ou encore ses moutons qu’il oubliera le cap de Gibraltar pass. Of Music Film Essay! La seule femme auquel Santiago reste attach est Fatima car elle lui a appris le vritable amour. Japan Invaded! Santiago discutera toujours avec Fatima grce au Langage des Signes et par le vent. Santiago est de loin le personnage principal de ce roman. Impact Of Music Technology On The Film Essay! C’est lui qui nous mne travers l’histoire et qui nous apprend comment accomplir sa Lgende Personnelle, tout simplement en le faisant lui-mme. Pourquoi Coelho a choisi Santiago pour nous expliquer la Lgende Personnelle ? Il aurait pu crire un livre beaucoup plus carr, structur, avec des points et des chapitres.

Ce serait une sorte d’tude, mais qui parlerait aussi de la Lgende Personnelle. The Warnock Report 1978 Summary! Coelho a choisi de prendre un « exemple pratique » car, nous pensons, le lecteur aura tout d’abord plus de plaisir le lire, il se reflterait dans le personnage de Santiago et ensuite parce que Coelho est d’abord un crivain. A travers Santiago, il nous montre comment accomplir sa Lgende Personnelle. Of Music Technology Industry Essay! Grce ses caractristiques morales et grce sa manire d’tre, Coelho guide le lecteur. Pour nous prsenter la Lgende Personnelle, Coelho n’a pas choisi un personnage au hasard, car, nous le saurons plus bas, l’Alchimiste aurait pu tre un trait rbarbatif sur l’existence des hommes. Santiago nous a t sympathique et chaleureux. Age Care! L’enthousiasme et l’entrain qui lui ont permis d’accomplir sa Lgende Personnelle nous donne envie de lire et de relire cette histoire. Impact Of Music On The Film Essay! Santiago nous apparat aussi respectueux, ouvert aux autres et au monde extrieur.

Santiago est le personnage parfaitement attachant au lecteur et, dans la vie rel, aux personnages qu’il rencontrerait. Age Care! Nous savons que, pour accomplir sa Lgende Personnelle, il faut tre ouvert et aussi pouvoir rflchir sur son existence. Impact Film Essay! C’est le type mme de Santiago. Outlet! En structurant ces deux points de vue, nous constatons que Santiago est la fois le personnage qui convient au mieux l’accomplissement de la Lgende personnelle et c’est aussi celui qui, dans la vie, avancerait rapidement et apprendrait beaucoup. Impact Technology Film Essay! Si Santiago n’avait pas t respectueux des autres personnages ou n’avait pas t attachant, le lecteur penserait que l’accomplissement de la Lgende Personnelle n’aide pas bien l’homme grandir. Albert On Existentialism! C’est , en quelque sorte la preuve que l’accomplissement de la Lgende Personnelle amne l’homme sur la bonne voix et qu’il permet d’y parvenir. 5. On The Film! Le Thme de la Lgende Personnelle : La Lgende Personnelle est omniprsente dans ce rcit et c’est pourquoi nous l’avons choisi comme thme principal. Chaque tre humain dtient une Lgende Personnelle, nous pensons que c’est le but, la mission de tous les individus. Relationship Winter Sundays! Aprs avoir accompli sa Lgende Personnelle, une personne devient un Alchimiste, car elle sait tout et a dcouvert la vie. Of Music On The Essay! La Pierre Philosophale et l’Elixir de Jeunesse ne sont que les parties matrielles de ce savoir tandis que la Table d’Emeraude raconte tout ceci en un simple schma.

Les Alchimistes du Moyen-Age que nous connaissant et qui cherchaient la Pierre Philosophale recherchaient des choses trop matrielles et ne sont pas parvenus l’me du Monde. Santiago, avant d’avoir rencontr le roi et avant ses deux rves identiques, rflchissait dj sur son existence et pourquoi il tait ainsi. 1978 Summary! C’est le point de dpart pour accomplir sa Lgende Personnelle. Film Essay! Comme chacun rflchit de temps en en temps sur la vie, tout le monde peut accomplir sa Lgende Personnelle.! Mais les hommes d’affaires, travaillant dix heures par jours, submergs par leurs travaux ne sont pas prts vivre leur Lgende Personnelle. Impact Of Music Technology Film Industry! D’ailleurs leur quilibre n’est pas bien. L’accomplissement de sa Lgende Personnelle devient le but de la vie. Age Care! C’est la rponse aux questions primordiales de l’tre humain. Impact Industry Essay! « Pourquoi vivons-nous ? »Pour accomplir sa Lgende Personnelle. Outlet! Nous pensons que ce livre est la clef de la qute spirituelle de l’homme.

Bien sr, nous mettons cette hypothse sans savoir vraiment si elle peut tre justifie. Impact Film Industry Essay! Dans tous les cas, ce livre est immensment riche d’ides. Winter Sundays By Robert Hayden! Grce lui, tous les hommes peuvent voluer comme Santiago l’a fait en accomplissant sa Lgende Personnelle. On dcouvre sa Lgende Personnelle dans l’adolescence et pour l’accomplir, beaucoup de temps est ncessaire, c’est pourquoi Santiago est jeune et la vie est encore devant lui. On aurait pu croire que la Lgende Personnelle de Santiago tait de voyager, en autre sorte le mtier de berger. Technology On The Essay! Oui, en quelque sorte, mais vu de bien plus haut. Japan Invaded! Berger, Santiago voyageait dans la rgion d’Andalousie, mais une fois dcouvert sa Lgende Personnelle, in Impact of Music on the Industry parcourt toute l’Afrique du Nord. Examples Of Swot! En tant que berger, Santiago tait sur la bonne voie pour l’accomplissement de sa Lgende Personnelle. Aucun indice temporel n’est indiqu dans le livre, seul l’ancienne attaque des Maures en Espagne est raconte. Of Music Film Industry Essay! Pour traverser le dtroit de Gibraltar, Santiago le passe en bateau.

Rien n’est indiqu que celui-ci tait munis d’un moteur. Outlet! Lors de la traverse du dsert, c’est une caravane de chameaux que Santiago empreinte. Impact Essay! Ceux-ci ont t utiliss depuis des sicles et le sont toujours. Outlet! Nous avons donc dduit que la Lgende Personnelle peut tre accomplie en tout temps. Impact Of Music Technology Film Essay! Elle est accessible tous. Views! Riche ou pauvre, stupide ou duqu, du temps des Romains de nos jours l’homme peut accomplir sa Lgende Personnelle. Voici maintenant un sous-point importants : La solitude est trs importante pour celui qui accompli sa Lgende Personnelle. Technology Industry! Chaque personne qui veut accomplir sa Lgende Personnelle a besoin de rflchir. Outlet! Pour cela il doit tre seul.

C’est pourquoi Santiago est devenu un berger pour penser longuement sur la vie. Technology Industry! Tout en aillant des moments pour rflchir, Santiago est ouvert au monde extrieur, il ne suit pas seulement que ses ides. And His On Existentialism Essay! En rsum, pour accomplir sa Lgende Personnelle, ces deux points importants doivent tre pris en compte sans que l’un rogne sur l’autre. Impact Technology Film! Santiago a trouv le juste milieu entre ces deux points. Outlet! Ecouter les autres tout en rflchissant seul sur son existence : c’est l’un des nombreux messages passant dans le livre. Et la religion chrtienne, que permet-t-elle par rapport la Lgende Personnelle ? Guide nous-t-elle vers son accomplissement ? Comme la Lgende Personnelle est le but de la vie, la religion est moins importante qu’elle. Impact Of Music Technology On The Film! Encore une fois nous laborons des hypothses dont nous ne sommes pas sr Les personnages importants du livre on japan invaded, tous une religion diffrente : Santiago est srement chrtien tandis que l’Alchimiste est arabe. Of Music Technology Film Industry Essay! Voici un autre point :Le message principal de la religion chrtienne est d’aimer.

Le fait d’aimer n’aide et ne nuit pas l’accomplissement de la Lgende Personnelle. Celui qui accomplit sa Lgende Personnelle est aid par deux choses bien distinctes : Langage des Signes : La nature passe des signes Santiago. In Those Winter Sundays Essay! Exemples : vent apportant des messages, le vol des perviers dans le dsert, les deux rves, Ourim et Toumim etc .. Il y a aussi le Principe Favorable qui aide celui qui commence l’accomplissement de sa Lgende Personnelle. Facteurs : ce sont les personnes que Santiago trouve sur son chemin et qui l’aide dans sa Lgende personnelle.

Exemple : Le roi, le marchand de cristaux, l’Anglais, etc . Voici maintenant un passage du texte : c’est le moment o Santiago passait la plupart de ses journes dans le dsert pour parler avec lui et couter son cœur. Of Music Technology On The! Un moment il observa le vol de deux perviers et eu une vison. And His Views On Existentialism Essay! Ce passage nous donne un trs bon exemple du Langage des Signes. Il demeura ainsi, sans penser rien, jusqu’au moment o il eut l’impression que quelque chose bougeait au dessus de sa tte. Impact Of Music On The Film Industry Essay! En regardant en l’air, il vit deux perviers qui volaient trs haut dans le ciel.

Il observa les rapaces, et les figures qu’ils dessinaient en volant. Examples Of Swot! C’taient apparemment des lignes dsordonnes, mais elles avaient un sens pour lui. Impact Of Music On The! Simplement, il n’arrivait pas dchiffrer leur signification. Albert Camus And His Essay! Il dcida donc de suivre du regard les volutions des deux oiseaux, peut-tre le dsert pourrait-il lui expliquer l’amour sans possession. Il sentit venir le sommeil. Impact Of Music Technology On The Film Essay! Son cœur, pourtant, lui demanda de ne pas dormir ; et, tout au contraire, il devait s’abandonner. Of Swot! « Me voici qui pntre dans l’Ame du Monde, dit-il ; et tout, ici-bas, a un sens, jusqu’au vol mme des perviers. Of Music Film Industry Essay! » Il se sentit plein de reconnaissance pour cet amour qu’il portait une femme : » Quand on Child-Parent Relationship Sundays by Robert, aime, pensa-t-il, les choses ont encore davantage de sens. Impact Technology On The Film Essay! » Subitement, l’un des perviers descendit en piqu pour attaquer l’autre. Age Care! A ce moment prcis, le jeune homme eut une soudaine et brve vision : une troupe arme envahissait l’oasis, l’pe au poing.

La vision s’effaa tout aussitt, mais lui laissa une vive impression. Impact Technology Film Essay! Il avait entendu parler des mirages, et en avait dj vu quelques-uns : c’taient des dsirs qui se matrialisaient sur le sable du dsert. In Those Winter Sundays Hayden! t pourtant, il ne dsirait certainement pas voir une arme s’emparer de l’oasis. Il voulut oublier tout cela et revenir sa mditation, il essaya de se concentrer nouveau sur le dsert d’ocre rose et sur les pierres. Of Music Technology! Mais quelque chose en son cœur ne le laissait pas en repos. « Suis toujours les signes. Outlet! », avait dit le vieux roi. Impact Film Essay! Il pensa Fatima. Examples Of Swot! Puis il se rappela la vision qu’il avait eu et pressentit qu’elle n’tait pas loin de devenir une ralit. Pour prouver que Coelho avait vu juste dans son ide de Lgende Personnelle, nous avons essay de passer le schma de Santiago une personne de notre poque : celle-ci aurait eu comme Lgende Personnelle : vivre en montagne.

Cette personne se trouverait aux Etats-Unis et aurait du parvenir jusqu’en Suisse. Impact Of Music On The Essay! Elle tomberait amoureuse d’un tre devenu cher avec qui elle discutera par le Langage des Signes en regardant l’ocan.! Un autre individu rencontr dans un bus l’orientera pendant plusieurs temps en l’accompagnant sur son chemin. Impact Of Music Essay! Et les rencontres se suivront jusqu’ ce que cette personne parviennent au terme de sa Lgende Personnelle. Bien sr, cette personne dcouvrira le Langage des Signes. Camus Views On Existentialism! Elle comprendra sa Lgende Personnelle en couta le chant d’un merle, par exemple ! Les facteurs et le Langage des Signes sont normment vari . Technology On The Industry Essay! Il y en a assez pour chaque tre humain. Examples! Le plus dur est de les trouver ! J’ai bien aim travailler sur ce livre.

On peut dire qu’il est plein de suspens car on on the Film Essay, ne sait pas ce qui va venir : quand Santiago quitte son poste chez le marchand de cristaux, il hsite revenir en Andalousie ou continuer sa Lgende Personnelle. Japan Invaded! Coelho nous fait stationner presque deux pages avant que Santiago reparte dans sa lgende Personnelle. Lorsque je lus le titre pour la premire fois, j’ai cru que c’tait un livre scientifique, mais aprs avoir lu quelques pages, j’ai bien t surpris de lire un roman. Of Music Technology On The Film Industry Essay! J’ai aussi t tonn par le titre, en effet, on Albert Camus and His on Existentialism, comprend seulement au bout des trois quarts du rcit le sens du titre. « Pour des millions de lecteurs dans le monde, ce livre a t une rvlation. Film Industry! la clef d’une qute spirituelle que chacun de nous peut entreprendre, l’invitation suivre son rve pour y trouver sa vrit » Ce qui est crit au dos du livre explique trs bien ce que j’ai ressentit. Camus And His Views On Existentialism Essay! Pour moi, ce livre m’a rvl ce que je devais faire. Impact Essay! L’criture m’a peu import et j’ai t fascin par tout le savoir de Coelho . And His Views On Existentialism Essay! Car, tout au long du livre, des centaines de petites expressions, des sortes de dictons viennent enrichir le texte. On The Essay! Je pense que Coehlo est devenu un Alchimiste et qu’il connat l’Ame du Monde, c’est pourquoi il a crit ce livre pour nous faire partager ce savoir. Outlet! Coelho aurait pu appeler ce livre « le guide de l’Alchimiste » car, vraiment je le pense, ce livre est une vritable clef la vie. Nous avons beaucoup axs l’expos sur la Lgende Personnelle car nous pensons que c’est vraiment le message principal du livre : « Accomplissez votre Lgende Personnelle ! Ralisez votre rve ! » Mais peut-tre est-ce faux. Impact On The! Coelho a peut-tre invent ce mot pour nous amener un autre message important que nous n’aurions pas vu.

En tous cas, avec la lecture du livre et la recherche de l’expos, mme si la piste avait t fausse, j’ai beaucoup appris.

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Simple Software for Better Interview Skills. Learn how to land the job with Big Interview’s powerful video tutorials and virtual interview practice software. How to Technology on the Essay Answer “What Is Your Greatest Weakness?” In an interview, talking about your weaknesses and flaws is difficult. We’re here to age care make it easier.

Today, I want to talk about one of the most common and aggravating interview questions of Impact of Music Film Essay, them all: What is your greatest weakness? Are you rolling your eyes? Most candidates hate this question and consider it pointless. After all, they aren’t about to confess candidly to outlet their biggest flaws in Impact of Music Technology Film Essay, the middle of a job interview. However, this question has become a cliche for a reason.! Interviewers continue to ask it even though they know they are unlikely to get answers that are 100% honest. Why?

Because the way you answer a question about your weaknesses is Impact of Music Technology on the Industry Essay, very telling. You may not even realize what you are communicating when you answer this question. And let’s face it, you’re probably doing it wrong. Most people do.! I say that as an interview coach who has now worked with thousands of job seekers. Of Music On The Film! At least 90% of examples, my clients need help with answering the weakness question. Here are the Impact of Music Industry, mistakes that they typically make (you may be able to examples relate): 1. Trying to Impact Technology Essay turn a negative into age care, a positive. You’ll find many books and articles that advise you to “turn a negative into a positive” by sharing a supposed weakness that is Impact on the, actually a desirable quality in an employee. A few examples:

• I am too much of a perfectionist. • I work too hard sometimes. • I care too much about my work. Clever idea. At this point, though, it’s an japan invaded old trick and the interviewer sees right through it. She has seen many candidates try the of Music Film, same song and dance. In fact, this approach will likely make her think you are hiding something. 2. Refusing to answer the of swot, question.

Some candidates will assert that they can’t think of a single weakness. This is Impact Technology on the Film Industry, probably because they don’t prepare for in Those Winter Sundays by Robert, the question properly and on the Film Industry Essay, freeze up, afraid to say the wrong thing. This answer also makes you look like you are hiding something. 3.! Revealing a weakness that raises red flags. Another mistake is to be too candid and confess to a weakness that would hinder your ability to excel in the role.

I once had a coaching client answer, “I have trouble getting up in the morning and getting to work on time.” His real weakness was that he was way too honest. Read on for our advice on of Music Industry Essay, how to avoid these mistakes and examples of swot, talk about your weaknesses in a way that is both honest and smart. Interview Questions About Weaknesses. Here are some of the different weakness questions that are regularly asked in job interviews: This is probably the most common phrasing. • What are your strengths and Impact Technology on the Industry, weaknesses? Some interviewers will ask you to sum up both strengths and weaknesses in one answer. • If I called your current/previous manager, what would he/she say that you need to work on? This phrasing is tricky. By planting the examples, idea of calling your current/last manager, the interviewer is trying to subconsciously encourage more honesty (Some candidates immediately start thinking, “What if he actually calls her?”) • Tell me about a development goal that you have set.

This question probes for weakness, but also emphasizes your ability to proactively set development goals. • If you could change one thing about yourself, what would it be? Here’s another phrasing — again asking for Industry Essay, your GREATEST weakness, or at least the one that you feel is most limiting. • What do you most want to improve in the next year? This phrasing takes a more positive approach, but it is still a question about weaknesses. Follow-up Questions About Weaknesses. You should also be prepared for follow-up or probing questions, especially if your answer to the original weakness question was vague or unconvincing. • But how has that weakness negatively affected you?

You’ll often hear this follow-up question if you’ve failed to of swot describe a REAL weakness (see “turning a negative into a positive” strategy above”) This is a more pointed follow-up when the interviewer is skeptical about your answer. • Can you share another weakness or area for development? A tough interviewer may ask for more than one weakness, especially if the first one provided sounds false or over-rehearsed. Some interviewers just know that candidates often prepare only one weakness and want to Technology see what they come up with on the spot. Inside Big Interview , our complete training system for job interviews, we give you video lessons, sample answers, and an interactive practice tool for all of these different versions of “What is age care, your greatest weakness?” Watch this brief video to learn a little more about of Music Technology Industry Big Interview, and then take a quick look at the step-by-step system we’ve developed to Relationship in Those Winter Hayden Essay get you ready for your interview. Why Interviewers Ask About Your Greatest Weaknesses. So why do interviewers ask about weaknesses when they know that most candidates don’t answer honestly? They’re trying to on the Film get past your nice, presentable interview facade and get a sense of what you’re really like to work with — the age care, good, the bad, and the ugly. Even if you don’t answer honestly, your answer tells them something about you.

If you dodge the question or try to fake your way through, the interviewer will wonder if: 1) You’ve got scary secret weaknesses that you won’t discuss. 2) You think you’re perfect because you have no self-awareness. 3) You think you’re perfect because your standards are very low. 4) You’re a con artist. (this may be okay if you’re in politics or public relations) I have seen strong interviewers get tripped up with the weakness question. It can be very difficult to talk about your flaws in a stressful situation like a job interview.

Negative topics require added diplomacy (See also: Answering behavioral questions about failure). Meanwhile, you’re nervous and thinking about Impact of Music on the Film Industry 1,000 other things (Is my hair sticking up? Is my breath okay? Why did he just frown like that? What am I going to of swot say if he asks why I left my last job? How am I going to remember that teamwork example? Can he tell that I’m sweating?) However, there is a way to answer that is honest and authentic and still increases your odds of Impact of Music Technology on the Film Industry, getting a job offer. How to in Those Winter Sundays Hayden Essay Answer “What’s Your Greatest Weakness?” (and other interview questions about your flaws and Impact Technology on the Essay, weaknesses)

A good weakness answer has two important parts: Briefly describe a real weakness that wouldn’t be a major handicap on Albert Camus Views Essay, the job (Read on for how to choose a “good” weakness) Part 2) How you are already working on it. Part 2 is the critical component. Discuss your proactive efforts to improve. This shows that you are self-aware, have a drive to be your best, and Impact of Music on the Film Essay, that the weakness will not slow you down.

Part 1: How to 1978 summary Choose a “Good” Weakness. Don’t select a weakness just because it sounds good. You will make a better impression with sincerity. Of Music Technology On The! That doesn’t mean you have to japan invaded share a weakness that makes you look bad. Impact Of Music On The Industry! If you’re like most of us, you have several weaknesses and at and His Essay, least one of them will be interview-friendly as defined by Impact of Music Technology Essay the additional guidelines below. • Pick a weakness that is acceptable for the job at hand.

Be aware of the job requirements and don’t cite a weakness related to any of the required skills or desired qualities. If you’re an accountant, don’t talk about Hayden hating math or lack of attention to Impact Technology Essay detail. If you’re in sales, don’t confess to being too reserved or lacking persistence. • Select a weakness that is japan invaded, relatively minor and “fixable.” By fixable, I mean it’s something you can improve through work and motivation.

Fixable: “I get nervous when speaking in front of large groups.” (You can get better through practice and learning new skills — and this is a common development area.) Harder to fix: “I am very shy and often have trouble speaking up in meetings.” (While there’s nothing wrong with being shy, an interviewer could assume that the candidate would have trouble collaborating in a team environment. This is Impact of Music Technology on the Film, a preference or personality quality that would be more difficult to change.) • Describe your weakness in a concise, neutral way. Don’t feel like you have to go into Camus and His on Existentialism, great detail. Be brief and, most importantly, avoid sounding defensive or overly negative. Read on to the last section for examples of good weaknesses to describe in job interviews. Part 2: How to Film Industry Essay Demonstrate That You Are Working on Your Weakness. In the second part of japan invaded, your answer, you need to describe how you have already taken steps to improve in your area of weakness.

Here’s why: 1) A great candidate is always looking for ways to learn and grow. 2) A fabulous candidate then takes the initiative to improve. Use your answer to Impact of Music Technology Film Industry Essay demonstrate your motivation to be the the warnock report 1978 summary, best at what you do. This is how to truly emphasize the positive when talking about your weakness. Examples of Impact Technology on the Film Industry Essay, Strong Answers to examples of swot “What Is Your Greatest Weakness?”

“I think one area I could work on is my delegation skills. I am always so concerned about everything being done right and on time that I can get stuck in that mentality of “If you want it done right, do it yourself.” Unfortunately, that’s not always possible and I’ve realized that I can slow things down if I am too controlling. I learned this recently when given the opportunity to manage the department’s summer interns. I had never managed direct reports before, so this was a hugely educational experience in many different ways. It definitely taught me how to delegate and of Music Technology Film, my manager noticed the Albert on Existentialism Essay, difference in my management style at the end of the summer.

I know that I can benefit from additional development in Impact Technology Industry Essay, this area, so I signed up for a management skills training course and am always looking for opportunities to manage projects for the warnock 1978 summary, our group.” Why It Works: This is a great example for a junior-level employee in a role in which delegation abilities are not critical. Please note that the last sentence in the first paragraph is important because it acknowledges how the weakness can be a problem and Impact of Music Technology on the Film Industry, why it’s worth working on. The weakness is acknowledged and described, but the emphasis is more on how the candidate has sought out ways to improve. Keep in mind that this is not such a terrific answer if you’re applying for a job that requires you to manage people. “Sometimes I can be a bit too honest when I provide feedback to japan invaded coworkers. My personality is naturally very straightforward and to the point, and most of my colleagues really value that, but I have learned that there are times on the job when more diplomacy is required. I took a training class on conflict management and it really opened my eyes to the need to communicate differently with different people.

So now I am much better at providing constructive feedback, even if it doesn’t always come naturally.” Why It Works: This weakness is Impact of Music Technology on the Film, described well. Outlet! The candidate notes how directness has been a weakness while also making it clear that he is on the Film, not a raging jerk to the warnock report his coworkers. In the Impact of Music Industry Essay, second part, he talks about concrete steps that he has taken and how he has improved. “Honestly, I would say that public speaking is an age care area that I could work on. I tend to get nervous when asked to present to a large group of Impact Technology Film, people. In small team meetings, I’m the first one to stand up and present. 1978 Summary! But put me in of Music on the Industry, front of a big group and I can get flustered. I actually spoke to my manager about this and we set it as one of my development goals for this year.

I took an japan invaded internal presentation skills class and attended some meetings of Toastmasters, a networking group for people who want to practice public speaking. With some practice, I started to feel more comfortable. Last month, I even volunteered to represent our team at Industry, a division-wide town hall. Relationship Essay! I only had to present for 10 minutes, but I did it and got great feedback! It was actually kind of fun, so I plan on Impact of Music Technology Industry Essay, continuing to seek out opportunities to improve in this area.” Why It Works: Fear of public speaking is a common fear. In this sample answer, the of swot, candidate makes it clear that she has no trouble communicating in general (which could be a red flag). It’s just getting up in front of on the Film, a big group that scares her. She goes on to describe how she identified the weakness, spoke with her manager about it, and Sundays by Robert Hayden Essay, then took proactive steps to improve. She even has a little triumph at the end. Share your weaknesses or your experiences with the weakness question in interviews.

HUMOR: Will Ferrell shows you how to climb the corporate ladder. Pamela Skillings is co-founder of of Music on the Film Industry, Big Interview. As an interview coach, she has helped her clients land dream jobs at companies including Google, Microsoft, Goldman Sachs, and Albert Camus on Existentialism, JP Morgan Chase. She also has more than 15 years of experience training and advising managers at organizations from American Express to of Music Film Industry the City of New York. She is an japan invaded adjunct professor at Impact of Music Technology on the Film Essay, New York University and an instructor at the American Management Association. 4462 Comment to How to Answer “What Is Your Greatest Weakness?” Am so glad u asked this question as I was also wondering! Hello Mr. Child-Parent Relationship Winter! Monforte: I personally think that this would lead the interviewer to assume that you (not saying that you do) have poor time management skills.

I would avoid using this example honestly. I understand that you have an example of how you’ve been working on it, but having poor time management doesn’t look good period, (think about the talking point above, where you’d need to choose weaknesses that wouldn’t effect the of Music Technology Film Industry, job in question) as that is an essential skill to japan invaded any position. Technology Film! Mentioning this could be the difference between “we’ll be in touch for next steps,” and “we’ll keep your resume on file should we find a fit at a later date.” If looking for a similar role in senior management, I would avoid this weakness at all costs. Dear Dr. Japan Invaded! Wagner, you forgot to mention that we women also find it very attractive when men have a little trail of drool trickling its way down from the corner of the mouth to the chin. Impact Technology Film Essay! The drippier, the better. Camus And His Views! This is highly erotic and telling of Impact of Music on the Film Essay, a man-animal’s virility and willingness to age care impregnate us right there and then, as naturally, we will want to of Music Technology on the Essay have his babies. He should also ensure he’s wearing spandex speedos that he hasn’t changed for a few days.

We really need to be able to examples sense that He Is Coming at least a couple of minutes before arrival so that we have that window of Impact Technology on the Industry, time to age care prepare ourselves for being sensually and emotionally overwhelmed by such munificence of Masculinity finding its way to _our door_. I am afraid times have changed and feral muskiness just doesn’t cut it anymore. Follow this tip and of Music on the Industry, I can assure you, the job is yours. Give my regards to your dear Supreme Leader. By the japan invaded, way, you might want to do something about that name of yours as one might assume you’re representing the Impact Industry, wrong party and we wouldn’t want to see you catching a sudden lethal cold on your next flight home, now would we? There is NO Antarctic ocean. There are just four: Pacific, Atlantic, Arctic and Indian. I wouldn’t have hired you either! Grade school stuff . Interviewer: What is 1978, your weakness?

Me: Sir, Sometimes I stutter when I am talking to Impact of Music Technology Industry a new person in a language other than my mother tongue. It is my weakness and it is also my fear. Interview: Ohh.. But you said you are a Training and japan invaded, Placement leader.. Impact Of Music Technology On The Film Industry Essay! how did you manage 1 year? Me: I became T P coordinator to learn ‘how to talk with professionals’.. I took up this job to rectify the age care, same weakness.. Technology Film Essay! I have crossed several hurdles but still sometimes when someone calls me on 1978, phone.. I stutter! Interview: How r u going to on the Film Industry rectify it?

Me: I am reading English words loudly sir in the morning, then adding to report summary that, I am taking a minute before talking to someone new! my weakness is – if I want something to be done right I do it myself how do I turn this in to Impact of Music Technology on the Film Industry Essay a positive. How soon will my question be answered? The Southern Ocean, also known as the Antarctic Ocean or the Austral Ocean, comprises the southernmost waters of the World Ocean, generally taken to be south of 60° S latitude and encircling Antarctica. Wikipedia. Area: 7.848 million mi? Ya’ll been schooled!! Thats my weakness too.

Wish it was everyones. Check your geography books, dude. Things have changed since you were in school. It’s now the Antartic or Southern Ocean. Even the examples, Navy says it on their commercials, i.e., “five oceans, seven continents…” Dumb ass!

Pamela Skillings is co-founder of Big Interview. As one of the country's top interview coaches, she has helped her clients land dream jobs at companies including Google, Microsoft, Goldman Sachs, and JP Morgan Chase. She also has more than 15 years of experience training and advising managers at organizations from American Express to the City of New York. She is an adjunct professor at New York University and an instructor at the American Management Association. Continue reading.

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43 Resume Tips That Will Help You Get Hired. Technology On The Industry? When you haven’t updated your resume in a while, it can be hard to know where to start. What experiences and japan invaded, accomplishments should you include for of Music Technology Essay the jobs you’ve got your eye on? What new resume rules and the warnock 1978, trends should you be following? And seriously, one page or two?

Well, search no more: We’ve compiled all the resume advice you need into Impact on the Industry Essay one place. Read on for tips and tricks that’ll make sure you craft a winning resume—and help you land a job. Your resume should not have every work experience you’ve ever had listed on it. Think of age care your resume not as a comprehensive list of your career history, but as a marketing document selling you as the Impact of Music Film Industry Essay perfect person for the job. For each resume you send out, you’ll want to highlight only the accomplishments and skills that are most relevant to the job at hand (even if that means you don’t include all of your experience). Job search expert Lily Zhang explains more about what it means to tailor your resume here . Age Care? 2. But Keep a Master List of All Jobs. Since you’ll want to Technology on the Essay be swapping different information in and out depending on the job you’re applying to, keep a resume master list on your computer where you keep any information you’ve ever included on a resume: old positions, bullet points tailored for different applications, special projects that only sometimes make sense to include. Industry Essay? Then, when you’re crafting each resume, it’s just a matter of cutting and pasting relevant information together. Think of this as your brag file . 3. Put the Best Stuff “Above the Fold” In marketing speak, “above the fold” refers to what you see on the front half of a folded newspaper (or, in the digital age, before you scroll down on a website), but basically it’s your first impression of a document.

In resume speak, it means you should make sure your best experiences and accomplishments are visible on the top third of your resume. This top section is what the hiring manager is going to see first—and what will serve as a hook for someone to keep on reading. So focus on putting your best, most relevant experiences first—and then check out these five other marketing tricks to get your resume noticed . According to Zhang , the examples of swot only occasion when an objective section makes sense is when you’re making a huge career change and need to explain from the get-go why your experience doesn’t match up with the position you’re applying to. In every other case? Consider whether a summary statement would be right for you —or just nix it altogether to on the Film Industry save space and focus on making the rest of your resume stellar. There are lots of in Those Winter Sundays Essay different ways to organize the information on your resume, but the Impact Technology Film Essay good old reverse chronological (where your most recent experience is listed first) is the warnock summary, still your best bet. Unless it’s absolutely necessary in your situation, skip the skills-based resume—hiring managers might wonder what you’re hiding. Impact Industry Essay? The two- (or more!) page resume is a hotly debated topic , but the bottom line is this—you want the information here to be concise, and making yourself keep it to one page is a good way to of swot force yourself to do this.

If you truly have enough relevant and of Music Technology Essay, important experience, training, and Camus on Existentialism, credentials to of Music on the Film Industry Essay showcase on more than one page of your resume, then go for it. But if you can tell the same story in less space? Do. If you’re struggling, check out these tips for cutting your content down , or work with a designer to see how you can organize your resume to japan invaded fit more in less space. Can’t figure out how to tell your whole story on one page, or want to Impact Technology on the Industry be able to include some visual examples of your work? Instead of trying to have your resume cover everything, cover the age care most important details on that document, and then include a link to your personal website , where you can dive more into of Music Essay what makes you the ideal candidate. Age Care? We’ll talk about getting creative in order to Impact Technology Film Industry stand out in a minute. But the most basic principle of Child-Parent in Those Winter Sundays by Robert Hayden Essay good resume formatting and design? Keep it simple. Use a basic but modern font, like Helvetica, Arial, or Century Gothic.

Make your resume easy on hiring managers’ eyes by using a font size between 10 and of Music Technology Film Industry, 12 and leaving a healthy amount of white space on the page. You can use a different font or typeface for your name, your resume headers, and age care, the companies for which you’ve worked, but keep it simple and keep it consistent. Your main focus here should be on readability for the hiring manager. That being said, you should feel free to… Really want your resume stand out from the sea of Times New Roman? Yes, creative resumes—like infographics, videos, or presentations—or resumes with icons or graphics can set you apart, but you should use them thoughtfully.

If you’re applying through an Technology Film Essay ATS, keep to examples the standard formatting without any bells and Technology Industry, whistles so the computer can read it effectively. Japan Invaded? If you’re applying to a more traditional company, don’t get too crazy, but feel free to add some tasteful design elements or a little color to make it pop. Technology On The Industry? No matter what, don’t do it unless you’re willing to put in the time, creativity, and japan invaded, design work to make it awesome. 10. Make Your Contact Info Prominent. You don’t need to Impact Technology on the Industry include your address on your resume anymore (really!), but you do need to the warnock make sure to include a phone number and professional email address (not your work address!) as well as other places the Impact Film Industry hiring manager can find you on the web, like your LinkedIn profile and Twitter handle. (Implicit in this is Albert Camus on Existentialism Essay, that you keep these social media profiles suitable for prospective employers.) You’ve heard before that hiring managers don’t spend a lot of time on each individual resume. So help them get as much information as possible, in as little time as possible. Impact Of Music Film Industry Essay? These 12 small formatting changes will make a huge difference. Know that design skills aren’t your strong suit but want your resume to look stunning? There’s no shame in getting help, so consider working with a professional resume designer.

This is arguably the most important document of your job search, so it’s worth getting it exactly right! 13. Keep it Recent, Keep it Relevant. As a rule, you should only show the most recent 10-15 years of your career history and only include the experience relevant to the positions to which you are applying. And remember to allocate real estate on Camus and His on Existentialism Essay, your resume according to importance. If there’s a choice between including one more college internship or going into more detail about your current role, always choose the latter (unless a previous job was more relevant to the one you’re applying to). 14. No Relevant Experience? No Worries!

Don’t panic if you don’t have any experience that fits the bill. Instead, Zhang explains , focus your resume on your relevant and on the Industry Essay, transferrable skills along with any related side or academic projects, and then make sure to pair it with a strong cover letter telling the narrative of japan invaded why you’re ideal for the job. No matter how long you’ve been in a job, or how much you’ve accomplished there, you shouldn’t have more than five or six bullets in a given section. Impact On The Film? No matter how good your bullets are, the recruiter just isn’t going to get through them. Japan Invaded? Check out these tips for writing impressive bullet points . Film? You may be tempted to Albert and His Essay throw in of Music Technology on the Industry Essay, tons of industry jargon so you sound like you know what you’re talking about, but ultimately you want your resume to examples of swot be understandable to Impact of Music Technology on the Industry Essay the average person. Remember that the first person who sees your resume might be a recruiter, an assistant, or even a high-level executive—and you want to be sure that it is readable, relevant, and interesting to all of them.

Use as many facts, figures, and japan invaded, numbers as you can in your bullet points. How many people were impacted by your work? By what percentage did you exceed your goals? By quantifying your accomplishments, you really allow the Impact of Music Technology on the Film Industry hiring manager to picture the level of report summary work or responsibility you needed to achieve them. Even if you don’t actually work with numbers, here are some secrets to adding more to Impact Technology Film Industry your resume . People hire performers, so you want to show that you didn’t just do stuff, but that you got stuff done! As you look at outlet, your bullet points, think about how you can take each statement one step further and add in Technology on the Film Industry, what the benefit was to your boss or your company. And His On Existentialism? By doing this, you clearly communicate not only what you’re capable of, but also the direct benefit the employer will receive by Technology on the Film Industry Essay hiring you. If you’re not sure how to explain your impact, check out these tips for turning your duties into accomplishments . Describing soft skills on a resume often starts to sound like a list of meaningless buzzwords, fast. But being a “strong leader” or an “effective communicator” are important characteristics you want to get across. Think about how you can demonstrate these attributes in your bullet points without actually saying them.

Zhang demonstrates here how you can show five different qualities with the same bullet point—try it yourself until you get the result you’re going for! 20. Don’t Neglect Non-Traditional Work. There’s no law that says you can only put full-time or paid work on your resume. Examples? So, if you’ve participated in of Music on the Film Industry, a major volunteer role, worked part-time, were hired as a temporary or contract worker , freelanced, or blogged? Absolutely list these things as their own “jobs” within your career chronology. If every bullet in your resume starts with “Responsible for,” readers will get bored very quickly. In Those Sundays By Robert? Use our handy list of on the Film Industry better verbs to mix it up ! Use keywords in your resume: Scan the job description, see what words are used most often, and make sure you’ve included them in your bullet points. Not only is this a self-check that you’re targeting your resume to the job, it’ll make sure you get noticed in applicant tracking systems.

Stuck on which words to include? Dump the job description into a tool like TagCrowd , which will analyze and spit out the Child-Parent Relationship Sundays by Robert Hayden Essay most used keywords. What words shouldn’t you include? Detail-oriented, team player, and hard worker—among other vague terms that recruiters say are chronically overused . We bet there’s a better way to describe how awesome you are. 24. Experience First, Education Second. Unless you’re a recent graduate, put your education after your experience. Chances are, your last couple of jobs are more important and Impact of Music Film Industry, relevant to you getting the job than where you went to Child-Parent Sundays by Robert Hayden college. 25. Also Keep it Reverse Chronological. Usually, you should lay down your educational background by listing the Impact of Music on the Film most recent or advanced degree first, working in reverse chronological order.

But if older coursework is japan invaded, more specific to of Music Technology on the Film Industry the job, list that first to grab the reviewer’s attention. Don’t list your graduation dates. The reviewer cares more about whether or not you have the degree than when you earned it. If you graduated from college with high honors, absolutely make note of it. While you don’t need to list your GPA, don’t be afraid to outlet showcase that summa cum laude status or the fact that you were in Impact of Music Industry, the honors college at your university. 28.

Include Continuing or Online Education. Don’t be afraid to include continuing education, professional development coursework, or online courses in your education section, especially if it feels a little light. Kelli Orrela explains , “Online courses are a more-than-accepted norm nowadays, and Child-Parent Relationship Sundays, your participation in them can actually show your determination and motivation to get the skills you need for your career.” Be sure to add a section that lists out Impact of Music Technology on the Industry Essay, all the relevant skills you have for age care a position, including tech skills like HTML and Adobe Creative Suite and any industry-related certifications. Just make sure to skip including skills that everyone is expected to have, like using email or Microsoft Word. Doing so will actually make you seem less technologically savvy. If you have lots of skills related to a position—say, foreign language, software, and leadership skills—try breaking out one of those sections and listing it on its own. Below your “Skills” section, add another section titled “Language Skills” or “Software Skills,” and detail your experience there.

Again—we’re going for skimmability here, folks! Feel free to include an Impact Technology Industry Essay “Interests” section on japan invaded, your resume, but only add those that are relevant to the job. Are you a guitar player with your eye on on the Film, a music company? Definitely include it. But including your scrapbooking hobby for the warnock report 1978 summary a tech job at a healthcare company?

Don’t even think about Impact of Music on the it. 32. Beware of japan invaded Interests That Could Be Controversial. Maybe you help raise money for your church on on the, the reg. Or perhaps you have a penchant for canvassing during political campaigns. Yes, these experiences show a good amount of examples work ethic—but they could also be discriminated against by Impact on the Essay someone who disagrees with the cause.

Zhang explains here how to weigh the decision of age care whether to Technology include them or not. Do include awards and accolades you’ve received, even if they’re company-specific awards. Just state what you earned them for, e.g., “Earned Gold Award for having the Albert Views Essay company’s top sales record four quarters in a row.” What about personal achievements—like running a marathon—that aren’t totally relevant but show you’re a driven, hard worker? Zhang shares the proper ways to include them. Gaps and Other Sticky Resume Situations. Impact Technology On The Film Industry Essay? If you stayed at and His Views on Existentialism, a (non-temporary) job for Impact of Music Industry only a matter of months, consider eliminating it from outlet your resume.

According to of Music on the Essay The New York Times ’ career coach , leaving a particularly short-lived job or two off your work history shouldn’t hurt, as long as you’re honest about your experience if asked in an interview. Japan Invaded? If you have gaps of a few months in your work history, don’t list the usual start and end dates for each position. Impact Technology Film Essay? Use years only age care, (2010-2012), or just the number of Impact of Music Film Industry years or months you worked at your earlier positions. If you’ve job-hopped frequently, include a reason for japan invaded leaving next to each position, with a succinct explanation like “company closed,” “layoff due to downsizing,” or “relocated to of Music Technology Film Essay new city.” By addressing the gaps, you’ll proactively illustrate the reason for your sporadic job movement and make it less of an issue. Re-entering the workforce after a long hiatus? This is the perfect opportunity for a summary statement at the top, outlining your best skills and Impact Film Industry, accomplishments.

Then, get into your career chronology, without hesitating to include part-time or volunteer work. See more tips from Jenny Foss for killing it on your comeback resume. Outlet? Don’t try to creatively fill in gaps on your resume. For example, if you took time out of the workforce to raise kids, don’t list your parenting experience on your resume, a la “adeptly managed the growing pile of Technology on the Film Industry Essay laundry” (we’ve seen it). While parenting is by Robert Hayden Essay, as demanding and Impact of Music Technology on the, intense a job as any out there, most corporate decision makers aren’t going to take this section of your resume seriously. 39. Ditch “References Available Upon Request” If a hiring manager is interested in you, he or she will ask you for references—and will assume that you have them. There’s no need to address the obvious (and doing so might even make you look a little presumptuous!). It should go without saying, but make sure your resume is free and clear of typos. And don’t rely on Camus Views, spell check and Technology on the Film Industry, grammar check alone—ask family or friends to take a look at report, it for you (or get some tips from an editor on how to perfect your own work ). If emailing your resume, make sure to always send a PDF rather than a .doc.

That way all of of Music Film your careful formatting won’t accidentally get messed up when the hiring manager opens it on his or her computer. To make sure it won’t look wonky when you send it off, Google’s head of HR Laszlo Bock suggests, “Look at it in both Google Docs and Word, and then attach it to an email and open it as a preview.” Ready to Child-Parent Relationship in Those by Robert save your resume and send it off? Save it as “Jane Smith Resume” instead of “Resume.” It’s one less step the of Music Technology Film hiring manager has to take. Carve out some time every quarter or so to pull up your resume and Relationship Hayden Essay, make some updates. Have you taken on new responsibilities?

Learned new skills? Add them in. When your resume is updated on a regular basis, you’re ready to pounce when opportunity presents itself. And, even if you’re not job searching, there are plenty of good reasons to keep this document in tip-top shape. Impact Technology On The Film Industry Essay? Photo courtesy of Hero Images / Getty Images . Erin Greenawald is Child-Parent Winter Sundays by Robert Hayden Essay, a freelance writer, editor, and content strategist who is passionate about elevating the standard of writing on the web. Erin previously helped build The Muse’s beloved daily publication and led the company’s branded content team. Impact On The? If you’re an the warnock summary individual or company looking for help making your content better—or you just want to go out to tea—get in touch at

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Cola Wars: Coca Cola vs. Pepsi Cola. The Cola war is often considered a recursive and messy one, due to its complexities and difference in management and Impact Industry Essay, marketing strategies. This current paper examines the case study of age care, Coca Cola and Pepsi cola wars along the following parameters: Review of strategic issues presented in the case, application of Pearce and Impact of Music Technology Film Essay, Robinson strategic management model with its 11, an analysis of the case from theoretical framework and discussion of implications of the case for middle managers in both the soft drink cola giant companies. The management strategy rivalry between Coca-Cola and Pepsi Cola soft drink companies is more than several centuries old. Both these global bottlers have been battling it out to dominate the global soft drinks market. The companies have been successful in varied market settings despite introduction of smaller soft drink manufacturers (Case Centre, 2015). This current research paper will study the backgrounds of these two beverages giants, their business models, goals and outlet, objectives, positioning in Impact of Music Technology Industry Essay the market in relation to competition, and key strategies, both short and long term. It is vital to note that non- carbonated soft drinks are gaining popularity, and the author of this report will attempt to explore the steps both Coca-Cola and japan invaded, PepsiCo have taken to emulate this, retain and increase their share of the soft drinks market. Further, this paper will examine one specific case filed against Coca-Cola Company by their bottlers and the possible implications of the case.

The reasons for sales dipping after a steady performance for almost a century will be checked and also how strategies are an important management function and how correct strategizing can lead the organization to greater revenues and growth. Key Words: Strategic Management, Bottlers, Competition, Strategies, Market Share and of Music Technology on the Essay, Business Environment. Research Background of the Cola Wars. Over the years, the outlet, rivalry between Coca cola and Pepsi Cola has presented varied management strategies that continue to develop a stunning case study for management and Technology on the Essay, marketing experts due to the nature of examples, innovativeness and aggressive strategies utilized by both the companies. Pepsi, for instance has suffered bankruptcy twice but continues to create enormous efforts to stay afloat and keep its rival competitor coca cola on Technology Industry toes. As of November 2013, Pepsi was the fourth largest food and Albert and His Views on Existentialism Essay, beverage company. Both Coca Cola and Technology on the Industry, Pepsi Cola have created differentiated brand images with global recognition while their rivalry remains openly evident. Below is a summarized outline of the cola wars. Between the years 1910 t0 1930 Pepsi Cola suffered two bankruptcies but recuperates and stays in the soft drink industry spreading its market share to a new phase (Tiffany, 1981). Both the companies also changed owners between this years. To save itself from copies Coca Cola designed one of their most famous bottles in 1916.

During this time also Coca Cola expands market share into new continents with Pepsi investing heavily in media in a bid to solidify their relationship with customers, this especially after World War II. Between 1938 and 1950 coke acquired Minute Maid and age care, thus expanding its portfolio. Of Music Technology! On the other hand Pepsi was actively involved in campaigns and outlet, obtains a huge market share. The real battle began in the 70s when the, $74 billion U.S soft drink industry consumption began declining and other soft drink companies began emerging. Pepsi and Coca Cola began investing in the diet drink market. It is during this period that Pepsi acquired Mountain Dew and entered a merger with Frito Lay gaining much power and of Music Technology on the, opening new branches in Japan and Easter Europe. In the examples of swot, meantime, media investment on advertisement by Impact of Music Technology on the Industry Essay Coca Cola were more consumer oriented, showcasing a drinks related to fun, a good time and friends. This was sequenced by numerous campaign strategies by both companies. In most cases, Pepsi seemed to be attacking Coke as an inferior soft drink and and His on Existentialism, this made Coca Cola to respond in Technology Industry Essay a similar fashion. 1975, saw one of the most successful campaigns for Pepsi Cola. Two unbranded mugs were presented to people for testing and japan invaded, identify which one they preferred and it emerged that more people acknowledged Pepsi as a better drink.

This campaign gave Pepsi a competitive advantage at the expense of Coke. Roberto Goizueta, Coca Cola’s new CEO in 1981, developed the diet coke which immediately gained a lot of market recognition. However, his strategy failed in 1985 when they decided to create a New Coke which failed to impress the market. During the 90s, Pepsi also launched one of its most prolific management strategy named Drink Pepsi, Get Stuff. Consumers drinking Pepsi were awarded Pepsi points which could be redeemed for any Pepsi Merchandise among other identified goods. It is during this time, that Pepsi outshined Coke in Impact Technology on the Film Industry Essay sales at the Atlanta Olympics, with tens of millions of of swot, cola drinkers participating.

Since the 90s, the war of the Colas has continued to gain newer approaches with different stories being written in new markets and brand acquisitions. This has been achieved through merges and differentiated concepts. While Coca Cola generally thrives on the concept of Live Positively, Pepsi is often considered a “New Generation”. With the Technology on the Film Industry, CSD sales in the U.S. decreasing from the age care, 2000s, Coke began having operational problems and Pepsi focused more on non-carbonated beverages and snacks. Impact On The Industry Essay! The cola segment still dominated the soft beverages market, but sales dropped.

The market share of cola drinks declined from 71% in 1990 to 55% in 2009. Review of Strategic Issues Presented in the Cola Wars Case. Modern top managers ought to, have top knowledge in managing internal activities of their firm and also a gist to Impact of Music Technology on the Film Industry Essay, examine and control challenges posed by the unpredictable external environment. Japan Invaded! The mentioned external environment encompasses competition for market share, suppliers, competition for resources, government regulations and the volatility of the market structure (Pope, 1999). Other remote external environment factors include political environment, social environment, first changing technological advancements.

All this conditions should be assessed and incorporated in both the short term and the long term decision making process of a firm’s management strategy. Over the last few decades, there have been various strategic management strategies implemented by Impact Technology Film Essay both Coke and Pepsi (Tiffany, 1981). The primary objectives behind the examples, strategies were to increase growth and revenue and ultimately the brand value. Further, these management strategies aimed at giving either company a competitive advantage. For instance, the coke brand is Impact Technology on the Film, ingrained in cola drinkers’ minds and this is the reason why Coke enjoys a superior brand value. Age Care! When people want a cola drink, the top of the Impact of Music Industry, mind recall is examples, coke. Coke is more easily available and Technology Film Industry, fast food chains like McDonald’s, Subway and Nando’s sell coke, whereas Pepsi is predominantly available in “Kentucky Fried chicken”, KFC. Between the outlet, years of 1976 to 1978, the growth rate of Coca Cola had declined by on the Film 13%. In the meantime, the Camus Views Essay, market share of Pepsi was constantly increasing (Tiffany, 1981). This was attributed to the Pepsi Challenge of the 70s that saw consumers taste two unbranded drinks with many preferring Pepsi over the other brand (this brand was obviously coca cola).

The other strategic development by Pepsi during the 70s was the introduction of the Pepsi Generation, which was a media campaign to Impact Technology on the Film Industry Essay, invite more consumers to join the Relationship in Those Winter Sundays Essay, Pepsi family. The real battles that led to the current Cole Fiasco began earlier. On The Film Essay! Coca Cola usually conducted its own tastes but their results were always similar. This picture changed greatly between 1970 and 1980. During this time the number of exclusive Pepsi drinkers was on an increasingly steady rise while the number of exclusive coca cola drinkers was dropping at a significant rate. Age Care! Coke opted for more marketing effort in a bid to convince for more clients. This pushed them to superior distribution, bidding for more shelf space and acquisition and distribution of more vending machines.

To complement this coke made more advertising efforts so as to reach more customers through the media. In this period, the management of Film Industry, Coca Cola conducted numerous test on outlet the taste of their products and Industry, their implication on of swot consumers on of Music the long run. This made the firm to spend an outlet extra $4 million which was a huge part of their capital investment (Pope, 1999). However, only 55% of the research individual, 191, 000 approved that the new taste of Coke had a better taste when compared to the original coke as well as the Pepsi Taste at the moment. The biggest managerial blunder that coke ever made was introducing the new coke. This almost made the firm to Technology, go under.

Over 500 calls a day with customer complaints were recorded. Most of the consumers had protests with the japan invaded, coke with another vast majority of consumers boycotting the product completely. It is vital at this point to note that coke had sacrificed their 99 year old coke with a new formulae. Technology On The Essay! The management quickly realized their mistake and made an apology to the warnock report, the public and further bringing back the original taste with a classic bottle. This triggered sales. The real question to consider is what exactly went wrong with coca cola during the new introduction of the new coke. The proprietors of the research did not tell the research respondents that if they picked a single cola they lost the other. About 3 to 4 tasted were actually tasted by twenty thousand people. Further, only about 40, 000 respondents tried the new formulae that made the new coke. The research, however, did not consider the feeling and emotional ties that came with the research. Final conclusions also indicated that their might have been a herd instinct.

During this coke mess, Pepsi was gaining as international recognition and thus heightening their competitive advantage. Pepsi began selling immensely in Brazil due to the hot weather and growing teen population in Impact of Music Technology Film Industry the country. It evident that the company had done significant market analysis before launching in Albert Camus and His Brazil. Consumption of soft drinks was dropping in the United States. Impact Technology Film Industry Essay! Baesa Bottler was head to of swot, head with Goizuetta due to his Latin background and influence on the Argentine President. In Venezuela, an on the Industry Essay intrigue was made through the persuasion of Cisneros’s, the bottler. There were red carpet treatments involving all the specific interests made in the industry of hospitality. This was followed by frequent meetings to enhance strategy. However, Pepsi was generating over 70% of their revenues and profit from the U.S market with Coca Cola Generating 80% of the profits from overseas markets. This was especially due to the expansions that coke had made in gaining global recognition before their almost fall.

Pepsi vs. Cola Market Share. Later on, Coke experienced a tremendous fall in Europe due to the negative effects of their products on children. This led of a recall of over Views, 14 million products in 5 countries. Coke was losing over $3.4 million dollars a single day due to this recalls and overhead costs on unsold products. One of their products, Bonaqua Water was recalled in Poland and this gave coke and unneeded set back. After this this crisis, coke came up with a management strategy to sort out the crisis. The company introduced apology advertisements in a bid to appeal to the public and recover their reputation. Impact Of Music Film Industry Essay! This is an excerpt of one of their ads: To those people who suffered, especially the children, my colleagues and I want to express a very sincere apology” (Chairman M. Douglas Ivester). Over 50 official including several top executives were positioned at the newly formed consumer hotline.

In Poland free beverages were introduced. Pepsi did not consider this a competitive move and the warnock report 1978 summary, did not nothing to counter attack. From this review we can derive the following deductions. While Coca Cola, the company has entirely been using its dominant position in the market to shut down and block competitors including rebates on faulty drinks, Pepsi had a different management strategy. Pepsi focused on observing market trends putting more concern on health standards and introducing new products such as gourmet coffee since carbonated soft drinks no longer had a growth potential. Finally Pepsi opted for a differentiated positioning. Application of Pearce and Robinson Strategic Management Model with its 11 Steps and Framework Analysis. This model consists of eleven key components: (1) Company mission; (2) Internal analysis; (3) External environment; (4) Strategic analysis and choice; (5) Long-term objectives; (6) Generic and grand strategies; (7) Action plans and short-term objectives; (8) Functional tactics; (9) Policies that empower action; (10) Reengineering; and. (11) Strategic control and continuous improvement (Pearce Robinson, 1986). Essentially when top management is formulating business strategies, the firm ought to anticipate future expectations. The initial step in creating a strategic direction which the Technology Film Industry, business ought to follow it making organizational goals with the examples, future in Impact of Music Technology Industry Essay mind.

This process must involve alignment of the entire organization to these goals. In this regard, the various stakeholders will reach an agreement and formulate firm goals for the future (Pearce Robinson, 1986). Primary goals must be linked to the core business of the organization. Related supportive goals will hence be derived from these core goals that the business has put in place. It is from this that the organization obtains their vision and mission. Further, social responsibility should be a vital consideration for the decision makers. Child-Parent Relationship Winter Sundays Essay! The company must sustain the society that keeps it in the market. These statement are usually written and very clear for the said companies.

The concentrate manufacturers, PepsiCo and Coca-Cola have employed this strategy to Technology on the Industry Essay, improve their flagging sales and bottom line. Strategic decisions like this often demand a long term commitment from the organization. The positive changes foreseen while formulating the Camus and His on Existentialism Essay, strategy cannot be expected to happen overnight, and the organization must stick to Impact on the Film Essay, its commitment to ensure that the new strategy has a chance to succeed. Examples Of Swot! Altering strategies too often creates uncertainty in the employees and may also impact the consumers and market. Strategic decisions are usually based on the long term objectives of the organization (Pearce Robinson, 2010). Formulating, simultaneous assessment of the external environment on a regular basis and on the Film Industry Essay, the profile of the organization will allow the policy makers to realize a range of possibilities and responsive opportunities for future investments (Pearce Robinson, 1986). Another critical analysis also involves internal analysis of the strengths of the employees, financial capabilities and other internal factors. These must however, follow the following specific identification criteria; The current and future mission and vision of the organization Ethics of the organization Norms and values of the organization Policies with non- negotiable qualities. The major change that has taken place prompting such decisions has been the emergence and consolidation of the retail industry. In the Child-Parent in Those by Robert, discount stores like Wal-Mart and Target, a lot of shelf space has been taken over by Impact of Music Film Essay food items.

About 50% of the Relationship in Those by Robert Essay, Wal-Mart’s revenues are linked to the sales of food items and grocery. In the case of Target, food and grocery account for 16%. In the U.S, Wal-Mart sales contribute to of Music on the, 19% of age care, PepsiCo’s revenues. Technology Essay! These giant retailers require and age care, demand better service from both Coca-Cola and PepsiCo in Impact of Music terms of age care, flexibility, product innovation and speed of delivery. When implementing the Impact of Music Technology on the Industry, strategy, a specific hierarchy of plans must be identified. This includes all the short term and long term plans in that sequence (Geldenhuys, Naude Veldsman, 2003).

Parallel supportive plans must be aligned with the core of the business as earlier explained. Overall use of strategic resources and management of report 1978 summary, resources. Impact Of Music Technology Film! The plans will include executive plans, operational plans and divisional plans to ensure the core business strategy of the business are institutionalized. The resources required would of be in the form of; human resources, ICT, finances or infrastructure. The bottler’s production of CSD is falling, since customer preferences are changing. People are more health conscious today than earlier and CSDs with their high sugar content and examples, caloric value are losing popularity. The production methods and capabilities required to of Music Technology, manufacture a bottle or can of japan invaded, Coke or Pepsi are different from the other non-carbonated drinks which are growing in on the Film Industry demand. These non CSD beverages are shifting the, manufacturing from the of Music Technology on the Film Essay, bottlers to the manufacturers. Energy drinks, liquid tea and coffee, dairy based beverages and juices are high on examples the consumer’s demand list. The existing bottlers do not seem very keen to latch on Impact of Music Essay to this new business segment, despite the CSD sales falling. Bottlers have not been able to capitalize on the higher revenues of finished goods like juices and other packaged nonalcoholic beverages.

Bottled water sales, which compensated for some of the loss due to declining CSD sales has also been slowing for the last few years and this has compounded the bottler’s problems. Actions, Strategic Control and report 1978 summary, Continuous Improvements. It is evident that a crucial assessment of the external environment plus the of Music on the Industry Essay, internal environment, setting of the objectives and identifying the goals, establishment of age care, strategic initiatives are very crucial and significant steps in effective and efficient strategy formulation. Several unprecedented situations may occur in either the Impact on the, internal or external environment or the profile of the organization. Albert And His On Existentialism Essay! This will be picked and forwarded to functional managers for creation of remedial steps to match the Impact Technology on the Industry, operational plans. If the situations create a difficulty in actualizing the core business of the entity, they will be included in the core business as an extra inclusion depending on their importance (Galloway, 2010). They will be forwarded to strategic decision makers for analysis and consideration. In extreme cases strategy formulation is conducted annually and may be too slow to catch up with competition. The two organizations are in the soft drink business to earn revenue and ensure growth of the business.

The long term objectives, decision making process and implementation of plans are part of an organizations strategic management. In the Child-Parent Relationship by Robert Hayden Essay, case of both PepsiCo and Coca-Cola, the decision to acquire their bottlers operating in North America is a strategic decision, since their long term goals are dependent on it. PepsiCo’s strategic decision to focus more on their food and snacks business has paid off handsomely for the company, with the Impact of Music Technology Film Industry Essay, majority of their revenue share coming from outlet that division. Coca-Cola’s decision to supply directly to Wal-Mart’s was another such decision, since operations with Wal-Mart in the future would require such delivery. Implications of the Case for Technology Industry Essay Middle Managers. In order to achieve any organization’s set of strategic policies, the communication process between the different levels of management should be clear and identifiable (Kruger Snyman, 2002). It is through these middle managers that the everyday life of the organization thrives. Generally, middle managers are both supportive managers and superiors in strategy implementation. Middle managers are actively involved in implementing the strategies formulated by senior managers.

They are the examples, mediators between the strategies and the day to day working through the organization. Impact Technology Film Industry! They are best placed to identify opportunities and current challenges within the organization. The major distinguishing factor with middle managers is not their sitting position in the organization’s management chart (Ahearne, Lam Kraus, 2013). What identifies them as crucial is examples of swot, their access to the senior management coupled with their intense knowledge of the Impact Technology on the Industry Essay, daily operations within the Camus on Existentialism, organization. Of Music Essay! These allows the managers to function as crucially mediators between the organization’s strategic plans and day-to-day operations within the organization.

Here is a list of middle managers roles: Strategy implementation Reinforcing strategy Facilitating adaptability Championing alternatives. Mediating is not only outlet, achieved through down warding implementing of the implementations from policy makers (Snyman Kruger, 2004). The strategy by Pepsi and of Music on the Essay, Coke is more entrepreneurial and require intensive knowledge of the organization. The middle organizations are able to japan invaded, influence upward and downward, integrate policies horizontally and engaging in various activities. It is important for the managers to practice integration with divergence on Impact on the Industry Essay an upward and downward basis. The managers need to implement and reinforce the strategies made by top management as an upward information synthesizing process (Ahearne, Lam Kraus, 2013). This integrative role ensure organizational performance.

The middle managers also act as facilitators of adaptability through organizing experiments with less implications to age care, senior managers. Once the experiments are successful, the will be championed upwards. Companies like Pepsi and Coke with innovative strategies require middle managers with roles of facilitating adaptability and championing alternatives. Ahearne, M., Lam, S., Kraus, F. (2013). Performance impact of middle managers’ adaptive strategy implementation: The role of Impact on the Film Industry, social capital. Strat. Mgmt. J. , 35 (1), 68-87. Galloway, D. (2010). Achieving accurate metrics using balanced scorecards and dashboards. Performance Improvement , 49 (7), 38-45.

Geldenhuys, C., Naude, L., Veldsman, T. (2003). Japan Invaded! An integrated strategic management model to navigate the establishment of of Music Technology Industry Essay, transport authorities. SA J. Hum. Resour. Manage.

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By J. C. Louis and Harvey Z. Examples! Yazijian. New York, Everest House, 1980. Pp. 386. $15.95. Business History Review , 55 (04), 588-590. Pope, D. (1999). The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc.

By J. C. Film! Louis and Harvey Z. Yazijian. New York, Everest House, 1980. Age Care! Pp. 386. $15.95. Business History Review , 55 (04), 588-590. Riordan, E., Hollander, S., Germain, R. (1993). Was There a Pepsi Generation before Pepsi Discovered It.

Journal Of Marketing , 57 (4), 148? Rouleau, L., Balogun, J. Technology On The Film! Exploring Middle Managers’ Strategic Sensemaking Role in Practice. SSRN Electronic Journal . Snyman, R., Kruger, C. (2004).! The interdependency between strategic management and strategic knowledge management. J Of Knowledge Management , 8 (1), 5-19. Tiffany, P. (1981). The Cola Wars.

By J. C. Impact Of Music Film! Louis and Harvey Z. Yazijian. New York: Everest House, Publishers, 1980. Pp. Japan Invaded! 386. $15.95. J. Eco. History , 41 (03), 708. Was there a Pepsi Generation before Pepsi discovered it?: youth-based segmentation in marketing. (1993).

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